While marketing strategists have said there is little the company can do to weather the backlash at present, industry figures suggest that the decline in sales of Bud Light in recent weeks had been absorbed by its competitors: as the beer brand's dollar revenue dropped 17 percent, sales in Coors Light and Miller Lite rose by a similar amount, Beer Marketer's Insights reported. In an April 14 statement, Brendan Whitworth, the brewery's CEO, said: "We never intended to be part of a discussion that divides people." O ther licensed venues have withdrawn the beer from sale.īud Light and its parent company, Anheuser-Busch, have made few public interventions since the controversy began, and two top marketing executives have taken a leave of absence. Elsewhere, a bar owner in Kentucky said he had noticed the drink sparking rows between patrons. Mulvaney promoted the beer on her social media channels in other videos.įollowing the boycott calls, supporters of Kari Lake, the Donald Trump-backed GOP candidate for Arizona Governor in 2022, refused to drink the beer at an open bar at a rally in Iowa. On April 2, Mulvaney posted a video to her 1.7 million Instagram followers in which she explained that Bud Light had sent her a personalized can with her face on to commemorate 365 days of being a woman. Industry data shows Bud Light suffered a 26 percent drop in off-premises sales in the week ending April 22, 2023. A six-pack of Bud Light sits on a shelf at a convenience store in New York City on July 26, 2018.
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